Donation Page
Friction Calculator

Beyond name, email, and payment — each extra field drops conversions ~5%.

One-tap payments can increase mobile conversions by up to 30%.

Missing a monthly giving toggle reduces donor lifetime value significantly.

SSL seals, charity ratings, and secure payment icons reduce abandonment.

"127 people donated this month" creates urgency and social proof.

Over 60% of nonprofit traffic is mobile — poor experience kills conversions.

Every additional second of load time reduces conversions by ~7%.

Anchored amounts (e.g. $25 / $50 / $100) increase average gift size.

Leaving your website breaks trust and increases abandonment by ~40%.

"Your $50 feeds a family for a week" directly motivates donors to give.